In 2013, I left the Navy SEALs. 

Life in the Navy was great, and very rewarding, but also extremely demanding on the family. We were gone for an average of 300 days out of the year. I wanted more time with my son, so I made the decision to move on.

What was I to do after the fast-paced life of a special operations medic? I decided that opening my own gym would be a solid fit for my skillset, so I set out to create CrossFit Simsbury. I felt compelled to share the knowledge of fitness, health, and wellness I gained through my experience in the Navy with others. The fitness program is thriving: four years in, we help hundreds of local adults and kids live healthier lives. 

When people think of CrossFit, they tend to think of very athletic men and women, high levels of human performance, and high levels of difficulty. The most common response I get about CrossFit is that “I could never do that.” My job, my purpose, my desire, is to show people that yes — you can, and you should! The only limitation is that which you set yourself.


From my time at Avon Old Farms, to my time in the Navy, to currently being an entrepreneur, and looking to whatever comes next ... I've learned that it is always the mind that gives up before the body. There is no greater feeling than seeing an athlete accomplish a feat they never thought possible. The proverbial light bulb goes off in the head that yes they can do this, and that revelation is a powerful motivator — not just in fitness, but in life.

We work with all levels of athletes at CFS.  The average age is 36, 55% are men, and 45% are female.  No matter if you are a beginner looking to lose fat and build some muscle, or a well conditioned college athlete, we all work together to improve our health and wellness.  Other members in class will become your friends.  You may get texts if you miss too many classes.  You will get birthday messages and make weekend plans.  Its a synergistic community.  We look forward to having you join us!

- Rob Olson

Owner / Head Coach



(860) 325-5942

1285 Hopmeadow St, Simsbury, CT 06070, USA

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